Incorporating affective customer needs for luxuriousness into product design attributes
نویسندگان
چکیده
منابع مشابه
Incorporating Affective Customer Needs for Luxuriousness into Product Design Attributes
In a highly competitive market, customers’ product affection is a critical factor to product success. However, understanding customers’ affective needs is difficult to grasp; product design practitioners often misunderstand what customers really want. In this study we report our experience in developing and using an affective design framework that identified critical affective features customer...
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ژورنال
عنوان ژورنال: Human Factors and Ergonomics in Manufacturing
سال: 2009
ISSN: 1090-8471,1520-6564
DOI: 10.1002/hfm.20140